| "Thank you for being such a pleasure to work with. Your expertise of marketing within the aviation industry is key to our success." Private Jet Charter Company |
Skyjet International
Jet charter travel has become a crowded sky with a lot of 'fly me too' brands.
Jet charter clients are looking for luxury, trust, safety, security, cost effectiveness and reliability.
To create and differentiate Skyjet as a truly high-end brand and then deliver an integrated communications campaign Design Inc focused on a lifestyle approach.
It was then proposed to the client that we make a short film of the Skyjet experience. Distilling and decanting the essence of Skyjet in a cost efficient way across the tiered campaign elements.
Scene One, take One, action! Skyjet: The movie.
To define the 'high life' we filmed with high production values in high definition at Skyjet's major UK airport locations. The high quality outputs provided a seamless quality feel for the brand across all the marketing communications.
We then 'screen grabbed' the action images, downloaded and used them to build websites with front end glamour and back office e-analytics Combining the big screen dream with tangible and targeted direct and digital consumer tracking and measurable email marketing campaigns.
Next we captured sublime still images for sophisticated print advertising with poise. The campaign premiered in Quintessentially.
We then illustrated the story with Skyjet the book of the film - a hardback literary statement that would grace the coffee table of any Wallpaper reader a brochure to die for digitally printed on demand on FSC accredited materials. So reaching for the sky doesn't cost the earth.
We created edited movie trailers for above the line Skyjet advertising and presentation loops for trade shows and exhibitions. The medium is the message.
Design Inc also launched the jet card membership allowing frequent flyers to benefit from service level options and hourly charging. And ensured customer relationship management lived up to the expectations of a luxury service led brand.
The Skyjet live experience is now available in all formats - ensuring a consistent brand message. Where Design Inc enabled Skyjet to fly others follow.
Incorporating™
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