Bombardier - Client Case Study - Design Inc

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  • Bombardier
  • Bombardier
  • Bombardier

"Without your unwavering dedication, I know we could not have achieved such results. Thank you for all your hard work, proactivity and commitment to customer satisfaction, but most of all, thank you for being such a pleasure to work with.

Sometimes, I forget to do things in time. Sometimes, I forget to allocate the correct budgets. Sometimes, I don't give the right briefs. And sometimes, just sometimes, I am not actually that easy to work with. Dan and his company forgive me all of these things, and still work with me after 5 long years. So for the stellar service they provide, for the refreshing, drop-everything-for-you approach, for the unbeatable costs, and for the care they take for the end product, I cannot recommend Design Incorporated highly enough.

Design Inc offers a boutique service where no request is too small or too large. We always get 100% commitment and dedication from the team and are always assured of perfect results, at the best value, delivered on time."

Christina Peikert, Director, Marketing & Communications Director BBAD
Murray Sutherland, Director Marketing Director BBAD
Elizabeth Espana, Marketing Manager, Bombardier Skyjet International

Bombardier

Background

Design Incorporated have been working since 1999 on behalf of Bombardier Aerospace Business Aircraft Division (BBAD) who are headquartered in Montreal, Canada. Our work supports the company’s full brand portfolio of business jets across the entire EMEA region and beyond. This includes the Learjet, Challenger, and Global aircraft ranges. The use of key brand ambassadors including aviator and Hollywood A-lister John Travolta, Bilbao Guggenheim architect Frank Gehry, classical pianist Lang Lang forms part of the brand’s appeal to hearts and minds.

Our work remit includes execution of marketing communications projects and advertising campaigns for print, the digital domain, experiential, exhibitions and events. Guardianship of brand assets, image libraries, usage guidelines, documentation and internal communications. The worldwide brand platform may in some campaigns need to be regionalised and delivered locally in different languages and tone of voice for different audiences. Our campaigns have supported aircraft sales and CRM to very high net worth individuals, corporate aircraft owners and private jet operators, aircraft charter companies, dealer networks and after sales. Experiential campaigns and provision of environmental graphics and associated marketing materials for major international exhibitions and regional trade shows such as EBACE and Farnborough.

Equally at home with online and offline and other media including video we have built robust brand platforms for the Bombardier product range. We also provide a design service for internal communications, sales presentations and sharing of market intelligence for regional marketing. Over the ten years we have created everything from brand development (for Skyjet International) and implementation guidelines right down to tactical and functional pieces including invitations, greetings cards and bookmarks. It is unusual for an agency to work through such a vertical range of marketing communications. Our boutique team set-up is optimised to provide the right mixture of strategy, creative and technology and designed to be a responsive and cost effective service for Bombardier.

Approach

Middle East Business Aviation (MEBA)  Dubai Airshow direct mail campaign

Customer relationship management and building brand loyalty in the world of private corporate jet purchase goes a little beyond the expectation of your usual incentive direct mail, corporate gift or giveaway. Owners and prospective owners of a Bombardier Global jet expect a whole different level of treatment – and they are used to it.

Design Inc applied experience in both direct mail incentive campaigns and strategy for corporate branding to introduce the new range of world leading Global aircraft and the Bombardier’ I Am Global’ strategy for corporate branding to the Middle East Business Aviation market place. Specially invited airshow attendees delegates received a hand delivered and rather striking item of ‘direct mail’.

Boxing clever, Design Inc devised the ultimate tailored shirt makers box with the dream contents to greet prospects and clients. The contents included a gold plated iPod loaded with the new I Am Global movie, and a personalised invitation to the corporate Bombardier booth for hospitality and a gold plated concierge services membership card for the duration of the show.

Dressed to impress, the MEBA ‘survival kit’ uses Bombardier’s new strategy for corporate branding elements, the ‘Be Global’ initiative’ and Bombardier corporate values. This is one direct mailpiece that simply refuses to be ignored. The I Am Global initiative, spearheaded by the new Global product family is a commitment to world leaders: that they may continue their life mission, uninterrupted and without compromise.

Results

The values of the Bombardier I Am Global branding campaign: Creativity, Performance, Ingenuity, Technology, Community and Leadership have each been demonstrated by the design style and contents of our MEBA (Middle East Business Aviation) incentive direct mail campaign. Beautiful, top rank strategy for corporate branding. Bombardier loved it, and so did their clients!

 


Bombardier

Bombardier