Case Study CADline Integrated Marketing Services
Background
CADline Ltd is the leading specialist in design system consultancy and integration for many industries including Construction, Infrastructure, Mechanical, Electrical and Utility. They are also the leading Autodesk System Centre in the UK as well as the largest Autodesk Authorised Training Centre.
The marketing need
In order to preserve their position within their industry their marketing is relentless, with brochures, direct mail, e-shots, exhibitions, websites giving full back up to a strong sales force.
It was important therefore to find a construction industry marketing agency to work with who not only had the capability to manage all their marketing requirements, but one who could prove a successful track record in quality and results. As a consultant offering CAD construction website design as part of an integrated range of services Design Inc were ideally positioned to partner with Cadline.
The strategy
"So, when we received a phone call from Cadline's Director of Marketing, we were very pleased." says Frank Norman, Design Inc's Commercial Director. "We had already done the groundwork as we had introduced ourselves to Cadline 6 months earlier and had sent examples of our work. But now it was time to back this up."
The creative
A number of meetings were held so that we could understand the full scope of the ongoing project. Essentially Cadline needed a design company to act as their own internal design, print and web department.
They had design, print and web requirements daily and wanted a company they could rely on to drop everything for them. Not only that but they needed to ensure they would always get the highest quality without having to spend through the nose everytime.
The results
From the first project we worked on till the present day, Cadline have passed over 350 projects through to Design Inc and each one has been delivered on time and within budget.
Design Inc Managing Director, Dan Gilbert is pleased with the relationship. The fact that Design Inc are a construction industry marketing agency has added considerable value for Cadline "The projects have ranged from branding to brochures, from exhibition banners to eshots, from DVDs to direct mail. We have designed their website, helped with copywriting and translation, supplied their stationery, created all their advertising, their newsletters. The list goes on. And from the response we are getting from our client about our work, we know this relationship can only get stronger." So beginning with CAD construction website design we now help Cadline right across the marketing mix.
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