“Over the past two years, the subsea sector have been hit by the worst global downturn in its history. The environment within which the UK’s subsea supply chain operates has changed and it’s changed quite dramatically. In the past, the sector could adjust, reduced costs, tightened belts on general or exhibition marketing, however this time it’s different. We need to do more, as sitting back and waiting for the oil price to rise again is not sufficient and nor is short-term cost cutting,” so said Neil Gordon, Chief Executive, Global Underwater Hub.
But, it is not all doom and gloom, companies in this sector have ‘adapted to the new norm’. Yes, many people have had to leave their employment over the past couple of years but the industry is still bouyant and revered around the world.
This was never more obvious for anyone visiting the Subsea Expo show at the Aberdeen Exhibition & Conference Centre in early February. Exhibitors were positive, many deals were made and all the seminars/conferences were booked up well in advance. Things are starting to look up again.
The UK subsea market is now worth £9 billion and the Subsea Expo show is the culmination of 4 months solid integrated marketing work by Design Incorporated who are behind all its branding, marketing & imagery.
Design Inc have been providing creative support to Global Underwater Hub for 12 years and are responsible for all their marketing collateral including, specifically the exhibition marketing for Subsea Expo:
Branding
Website & App design
Advertising
Direct Mail
Newsletters
Exhibition Graphics & Signage
Reception Area
Exhibitor Guide
Awards Branding
Awards Dinner Menu
The annual Subsea UK Business Awards were also held during the evening of the second day of the show. The sold-out gala dinner brought together over 600 people eager to see this year’s prestigious winners revealed and hear from guest speaker Matt Dawson MBE, best known as a member of the World Cup winning 2003 England Rugby Union squad.
Award winners on the night included:
Global Exports – JDR Cable Systems
Best Small Company – EC-OG
Innovation & Technology – Proserv
Young Emerging Talent – Aiden O’Sullivan, Universal Pegasus
Outstanding Contribution – Ian Donald, Enpro Subsea
Innovation for Safety – The Underwater Centre
Company of the Year – Hydro Group
Design Incorporated are specialists in exhibition marketing and can help you to make the most of your investment in integrated marketing at your own exhibitions? Whether you are a seasoned campaigner, a first timer or a growing business looking to reflect a new grown-up capability to clients, prospects and industry stakeholders, we can help you.
Design Inc provide the following integrated exhibition marketing services to gain best ROI from your available budget.
Branding and message development
Event and media strategy
Exhibition marketing strategy
Exhibition stand design and build
Marketing collateral design and production
Direct mail and EDM
Experiential promotions
Exhibition based social media CRM
PR
Design Inc provides support to many companies in and around this sector. View our Offshore Engineering & Subsea portfolio here.
Moreover, if your company is attending, exhibiting or running a whole exhibition and is looking for exhibition marketing support, please give us a call on 01784 683000 or email frank@designinc.co.uk
