Designing a website is one thing but does the web designer truly know how to design an effective website. The addition of a News Blog offers many benefits to so many types of businesses, professionals and individuals. Engage and connect with your clients and prospects online, initially through attracting them through the search engine optimisation qualities a blog has to offer and then stay connected with them through RSS feeds.
Search engines favour constantly updated websites containing rich and relevant content, so make regular company and industry comment, post news and media bulletins, and link it all with your Twitter and other social media accounts such as LinkedIn to spread a strong and consistent message across all forms of online media.
Of course, if you have already gone through the process of keyword research, you will already have a list of highly relevant & Google-friendly keywords. These can be added into your daily/weekly blogs to significantly increase the flow of visitors to your site. Remember, for every blog story you add, Google will see this as yet another content-rich page on your site. And, the more of these pages you have, the higher up the search rankings you will appear.
Blog systems are fully content manageable and offer detailed controls to ensure each entry is both creative and powerful within search engines. Style text, add images, set links, categorise stories and automatically archive all entries for total ease of navigation for the user.
Blogs have usually been written by one person, although more and more companies are setting up their blog to allow different staff members to contribute. This enables the blog to be kept regularly up-to-date (especially when the bloggers are on blog rota) as well as promoting a different message about the company. This would enable a company to better cover stories relating to product, sales, marketing, manufacture, despatch, aftercare, etc.
And, as already mentioned, the more blog articles with content-rich (key)words, the more Google will find your website when searches are made.
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