Design Inc Blog

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Rebranding business aircraft manufacturer

December 2016 • No Comments

Exceptional by design. The recent business aviation NBAA Show in Orlando, Florida was the first official outing for Bombardier Business Aircraft Division’s (BBAD) rebranding. Integrated agency, Design Incorporated has been supporting the implementation of the rebranding originally devised by a leading international branding consultancy. A process that has taken the best part of two years. […]

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In Flanders fields

November 2016 • No Comments

In Flanders fields the poppies blow Between the crosses, row on row, That mark our place; and in the sky The larks, still bravely singing, fly Scarce heard amid the guns below.   We are the Dead. Short days ago We lived, felt dawn, saw sunset glow, Loved and were loved, and now we lie […]

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The essence of effective advertising

November 2016 • No Comments

Having popped into my local WH Smiths (other retail establishments are available) to pick up the latest issue of Holistic magazine, I was pleased to see a very effective advertising campaign shining out at me from the inside front cover. The advert in question was one from Sanatio Naturalis, key provider of pure & natural essential oils, promoting […]

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A Tiger Helicopter for Poland

September 2016 • No Comments

  Design Inc has just completed a new project for long term client Airbus Helicopters. We were asked to provide concepts promoting their Tiger helicopter for a new tactical campaign to support Airbus Helicopters bid to win a major rearmament contract for the Polish Army. The Tiger attack helicopter is pictured against a patriotic Polish […]

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The success of a recruitment advertising campaign. Coming to a TV screen near you.

August 2016 • No Comments

We have previously used this Blog to discuss the public information advertising campaigns we have delivered for Surrey Police. We would now like to highlight another campaign that has a strong connection with a new TV series currently being aired on ITV. ‘Rookies’ is a new documentary focusing on the lives of seven ordinary people who have […]

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Eureka! Unveiling the New Website Design for Econic Technologies

August 2016 • No Comments

Econic Technologies is a young and fast-growing chemical technology company that develops and commercialises novel catalyst technologies to build carbon dioxide into polyurethanes and other polymers. The underlying catalyst technology was developed at Imperial College, London. A team of scientists led by Professor Charlotte Williams laid the ground work for developing new processes that can […]

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Designing a Coffee Table Book for Cargiant

August 2016 • No Comments

    Think of a car dealership and what do you think of? Whatever it is, it is nothing compared to what you find upon a visit to Cargiant. Nothing at all! THE CLIENT Based in Willesden, London, Cargiant is the World’s largest car dealership. And, from the air, this is clear to see. We […]

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Aviation press relations

July 2016 • No Comments

The recent launch of PermitsGlobal at EBACE included content generation for aviation press relations activity that attracted coverage in at least 15 trade media, proving that even in a ‘noisy room’ it is possible to gain effective exposure when many others are competing for the same ‘bandwidth’. Aviation press relations support for PermitsGlobal was provided […]

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Creative invitation design

July 2016 • No Comments

Having all enjoyed our productive visits to Farnborough International Airshow (FIA) last week, despite the inclement weather! it is now time to exclusively share the creative invitation design we provided for TAG Farnborough Airport to use for their corporate hospitality guests. The pictured concept is the latest in a number of creative invitation designs we have […]

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Sports Travel Advertising

June 2016 • No Comments

Take timeout!     Recently we were approached by a new company about to launch their business as a US sports travel agency. MVP Travel is a new, niche travel agency, providing sports based holidays to the US. For those who are interested in American football, basketball or baseball and would like to travel to […]

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Great British cargo airline in Farnborough debut

June 2016 • No Comments

This year’s airshow will mark the Farnborough debut of CargoLogicAir (CLA). A great new British cargo airline. CLA have strong associations with Boeing who are celebrating their 100th birthday this year and are key customers for the latest B747-8F freighter. A CLA aircraft will be on static display and there will be live loading demos. Visit […]

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The Art of Magazine Publishing

June 2016 • No Comments

Company magazine publishing & newsletter design is now multi-channel, multi-media and multi-platform. Corporate publishing is definitely on the up. It’s a great way to keep your customers, employees and stakeholders engaged. Encouraging a sense of community,continuity and advocacy through relevant content – is king. And, once created, content can be designed, published, fed, downloaded, streamed or accessed […]

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EBACE launch for Djetops PermitsGlobal app

May 2016 • No Comments

The culmination of 9 months work for Design Inc has resulted in Djetops PermitsGlobal EBACE launch in Geneva this week. Our involvement with this exciting and new offering in the aviation flight management sector has been very broad. Starting with a comprehensive marketing communications plan – and continuing to include brand mission, values and tone […]

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Public Information Advertising – a Domestic Abuse case study

May 2016 • No Comments

Public information advertising:                       Design Inc has recently completed another sensitive public information advertising campaign for Surrey Police, to raise awareness of ‘coercive control’. So, what is coercive control?  Described by Nigella Lawson as ‘intimate terrorism’ Coercive Control is a corrosive form of domestic abuse […]

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Airshow advertising

April 2016 • No Comments

Airshow advertising As you may may worked out by now two of our core market areas are aerospace and aviation. Once again in 2016 we will be supporting a number of clients with their presence at the Farnborough International with airshow advertising. Amongst our aviation clients we are pleased to include a number of key […]

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Attracting a strong creative team

April 2016 • No Comments

For the past ten years or so, Design Inc have asked each and every member of their creative team to bring back a magnet from any holiday or trip they take and to try to build up a creative picture of success. Everyone who has ever worked for Design Inc has been fully committed to this fun cause and, over the […]

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Creating a classic advertising campaign

March 2016 • No Comments

Creating a classic advertising campaign is something all advertising agencies aspire to. Yet, for Design Inc, this took on a whole new meaning recently. The past few years have seen Design Inc deliver a number of creative projects for a wide range of financial services companies. So when logbook loan company, Varooma contacted us in February […]

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Iconic advertising

March 2016 • No Comments

Design Incorporated is pleased to show off the ‘going within’ interiors development of our Absolutely Iconic TAG Farnborough Airport advertising campaign. The award winning and architecturally stunning facilities have been recently further enhanced with the addition of new lounges and crew facilities. The best has just got better as they say! We have also been […]

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A piece about sponsorship marketing

March 2016 • No Comments

Sponsorship: the ​act of ​providing ​money for a person or an ​activity in ​exchange for ​advertising or promotion. Still one of the fastest growing forms of marketing in the UK, sponsorship, when done well, offers significant opportunities for distinct marketing and competitive advantages. Many marketers will tell you that sponsorship should not be confused with […]

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Is dissecting the branding process the holy grail of design?

March 2016 • No Comments

When pitching for a company’s branding project, we are always asked what our branding process is to achieve the finished brand. And, this is a fair question. Clients need to understand that we do not just create pretty images/logos/styling just for the sake of it. There is always reason behind the creative process. However, explaining that […]

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Membership marketing

February 2016 • No Comments

Membership marketing: Design Inc is pleased to support a large number of our clients with their membership marketing campaigns. We include Subsea UK (SSUK), The Society for Underwater Technology (SUT), the Chartered Institute of Arbitrators (CIArb), IBA Owners Network (ION) and the Baltic Air Charter Association (BACA) among our portfolio. Design Inc support these clients with […]

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Design Inc jobs. We’re hiring!

February 2016 • No Comments

Design Inc jobs We’re hiring and are on the lookout for a Business Development Executive and an Account Executive. These are two exciting opportunities to join an established full service creative agency based in Staines-upon-Thames. We want you to bring your energy and ambitions to us and help us drive the business to further successes! […]

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The Incorporated Brand

February 2016 • No Comments

The Incorporated Brand New for 2016! We have put together our straight-forward 6-step guide to creating ‘The Incorporated Brand’ and adding brand value. It’s based on this alliterative list of processes stages. Investigation Insight Inspiration Imagination Integration Implementation We were very busy with branding projects right through 2015. Many of these clients benefitted from our […]

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Colouring illustrations

February 2016 • No Comments

What is it with the rediscovery of paper and pencils? Is the population apped-out, over-tweeted, finished the final chapter of its Facebook? One thing is sure WH Smith attribute an improvement in their financial performance to sales of adult colouring books. There’s even a colour-it -yourself magazine! Many best selling art & design books now […]

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Branding buildings

January 2016 • No Comments

Building stories  The branding specialists at Design Inc towers have created identities for many companies, products and solutions. That extends to branding buildings and properties that result in increased sales and lettings. Audiences are profiled and meaningful identities are developed that strike a chord. Our branding campaigns have helped realtors define their property marketing message […]

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