Case Study Bombardier Aerospace
Background
Design Incorporated have been working for almost 10 years of behalf of Bombardier Aerospace Business Aircraft Division who are based in Canada. Our work supports the brand portfolio of business jets across the entire EMEA region and beyond. This includes Learjet, Challenger, and Global aircraft ranges. The use of brand ambassadors including well-known pianist Lang Lang forms part of the brand’s appeal to hearts and minds.
Scope
Our work remit includes execution of marketing communications projects and advertising campaigns for print, the digital domain, experiential, exhibitions and events. Guardianship of brand assets, image libraries, usage guidelines, documentation and internal communications.
The worldwide brand platform may in some campaigns need to be regionalised and delivered locally in different languages and tone of voice for different audiences. Our campaigns have supported aircraft sales and CRM to very high net worth individuals, corporate aircraft owners and private jet operators, aircraft charter companies, dealer networks and after sales. Experiential campaigns and provision of environmental graphics and associated marketing materials for major international exhibitions and regional trade shows such as EBACE and Farnborough.
Approach
Equally at home with online and offline and other media including video we have built robust brand platforms for the Bombardier product range. We also provide a design service for internal communications, sales presentations and sharing of market intelligence for regional marketing. Over the ten years we have created everything from brand development (for Skyjet International) and implementation guidelines right down to tactical and functional pieces including invitations, greetings cards and bookmarks.
Results
It is unusual for an agency to work through such a vertical range of marketing communications. Our boutique team set-up is optimised to provide the right mixture of strategy, creative and technology and designed to be a responsive and cost effective service for Bombardier.
Testimonials
"Without your unwavering dedication, I know we could not have achieved such results. Thank you for all your hard work, proactivity and commitment to customer satisfaction, but most of all, thank you for being such a pleasure to work with."
Christina Peikert Director, Marketing & Communications at BBAD
"Sometimes, I forget to do things in time. Sometimes, I forget to allocate the correct budgets. Sometimes, I don't give the right briefs. And sometimes, just sometimes, I am not actually that easy to work with. Dan and his company forgive me all of these things, and still work with me after 5 long years. So for the stellar service they provide, for the refreshing, drop-everything-for-you approach, for the unbeatable costs, and for the care they take for the end product, I cannot recommend Design Incorporated highly enough."
Murray Sutherland Director, Marketing Business Jet Division at BBAD
"Dan and his agency offer a 'boutique' service where no request is too small or too large. We always get 100% commitment and dedication from the team and are always assured of perfect results, at the best value, delivered on time."
Elizabeth Espana Marketing Manager, Bombardier Skyjet International
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